Chrono24 acquired WatchChoice

We are happy to announce that we acquired our Australian competitor WatchChoice.com and welcome all of its users and dealers to our site.

By taking over the Australian watch marketplace WatchChoice we will strengthen our international market leadership, especially in Asia and English speaking markets.
We are also excited to have more than 500 professional dealers now offering more than 60,000 new and pre-owned timepieces – a 50% increase since February this year when we, Chrono24’s new owners, took over the company from its founders.

WatchChoice was established in 2007 by watch lover Glenn Palmer and gained traction especially in Asia, Australia and the US. Currently more than 30,000 luxury watches can be found on WatchChoice. Glenn is not only a successful Internet entrepreneur but also a watch collector, watch blogger  and author of the book “Buy the Watch and the Seller“, which will soon be available on Chrono24 as a free download.

WatchChoice.com will be maintained as an individual platform for some time. All of its dealers will be offered to automatically co-list their watches on Chrono24. In the long term both platforms will be merged into Chrono24.

We are particularly excited to be working together with WatchChoice’s founder Glenn Palmer who will support Chrono24’s sales activities in Asia and Australia. Through our headquarters in Europe and our Chrono24 representatives in San Diego, USA and Melbourne Australia, we now cover all major luxury watch markets.