Welcome to our new Chrono24 BLOG and to our new Chrono24 website. This relaunch has been a great challenge to all of us. When we talked to our users we often heard two kinds of answers – one was: “Chrono24 is great. We love the simple and intuitive usability. Please don’t change anything.” The other was: “Chrono24 is so ‘2001’ – wouldn’t it be time for a facelift?”
So that was the challenge: modernize it without changing too much! Finally, together with first class usability experts and web designers we developed a new Chrono24 without changing the navigation too much. We hope you like it!
Another important step was the development of the new search. From now on you can enjoy our brand new “suggest feature” during typing in your search query and you have the opportunity to refine your search results. We also included “Similar Watches” and “Similar Searches” features to further improve the search experience.
We had a lengthy internal discussion whether or not we should put ads on our site. We finally decided to include display and text ads and want to invest the proceeds into the development of Chrono24. We think that this in all of our best interest.
We know that design and usability are a matter of taste. And we know that it is impossible to meet more than a million people’s taste that visit Chrono24 each month. But it’s our experience that design and usability are also a matter of familiarization. So give us chance – we are optimistic that you will like it. And if not, let us now. We are willing to learn!
The “new” Chrono24 will launch as a beta. After removing all bugs – hopefully in a few weeks – we will remove the beta status.
Chrono24 will also have its own BLOG now. We are very happy welcome some of the worldwide most influential bloggers to become Chrono24 guest authors. We are looking forward meet Ariel Adams (ABlogToRead.com), Robert-Jan Broers (fratellowatches.com), Tom Mulraney (TheWatchLounge.com) and Benjamin Clymers (hodinkee.com) on our site. They will contribute their own watch related posts as well as comment interesting offers from Chrono24.
Your Chrono24 Team.